What channels do foreign buyers generally use to buy adult sex toys from China? - SC intimate Product
Search Engine
Search engines are one of the most important ways for foreign buyers to find sex toy suppliers, which can basically account for more than 60%. Mainstream foreign search engines include: Google, Yahoo, Yandex, etc. In addition, Google’s efforts to advertise through Mainstream B2B (Alibaba, MIC, Global Sources) platforms further illustrate the importance of search engines as buyers seeking suppliers.
B2B platform (Alibaba, MIC, Global Sources)
The B2B platform is an earlier model of e-commerce development and has a certain degree of recognition for overseas buyers. Therefore, B2B platforms have also become the second channel for overseas buyers to find suppliers; especially in recent years due to the impact of Covid-19, the development trend of international B2B platforms has risen rapidly, which explains why there is no relatively well-known B2B platform in developed countries in Europe and the United States. Developed countries have withdrawn from the development of B2C, such as Amazon. In China, they are also developing in the direction of B2C, such as Taobao and JD.com.
Social media
Foreign social media mainly include: Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc. Among them, Facebook has steadily occupied the dominance of social media, with more than 1.59 billion users and a market share of over 18%. Therefore, it is also one of the more commonly used promotion methods in the foreign trade industry.
Foreign trade exhibition
Compared with the above three methods, the exhibition is more traditional, but it is also the most direct way of promotion. With the advent of the Internet era, offline promotion methods have gradually declined, and some of the drawbacks of the exhibition have gradually been exposed. Coupled with the special geographical restrictions of buyers and sellers in the foreign trade industry, online promotion has gradually taken a leading role in customer development.
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In summary
To a certain extent, search engines such as Google, Bing, and Yandex have played the role of traffic producers, attracting visits from global netizens; while B2B platforms transfer and distribute part of the traffic from search engines through optimization or paid advertising. Then resell it to B2B charging users.
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